Senior Designer - LIDA
I worked on the National Trust account at LIDA for almost 3 years. One of the challenges I was given was to look at new ways of applying the brand and especially creating a system of how we used the 24 colours in their palette and their vast image library.
Working with the creative team, I came up with system whereby we made more of the images and used a 2-colour system that complemented the image - a main colour and a highlight colour.
This went down really well with the client and transformed the look and feel of our output while still looking like it was a National Trust piece.