Design of UI (desktop and mobile) for Case Studies microsite. Development of illustrative style and icons.
Personal - illustration
A little side project of mine. I love sci-fi and saw a shot of an eskimo in an issue of the National Geographic and thought about how I could make it a bit more interesting in a post-apocolyptic kind of way. What would happen if nuclear winter meant that even in a place like Ghana (maybe) you might need to cover up just to be able to go outside.
Art direction / Design / Brand Evolutiom
Philia SA is an Africa focused Oil & Gas company based in Geneva, Switzerland. I have been working with them for a while evolving their brand and reworking some of their key and pre-existing documents to fit the new style that I created. I art directed and designed their corporate profile earlier this year. Digital files were supplied for the online distribution and a few were printed by Ashwyk Print Services (http://ashwyk.com).
Art Direction / Design / Motion
Storyboarding, design and animation of social posts for Shire’s Disease Awareness campaign.
Agency: TVF Media
J. W. Ice Cream Co. is a startup producing luxury alcohol infused ice creams. We developed a creative delivery strategy that would reduce their initial outlay and allow then to get to market by focusing on solutions that would be crucial to the phase of development the company was in. This resulted in the client being able to come to market with a defined visual look that conveyed their vision of sophistication and fun.
The brief was to create a brand that reflected sophistication and fun, but also represented the methodical nature of the owner.
As part of the brand the “ice cream seal” was created to represent J.W. Ice Cream Co.'s focus on quality and attention to detail - the company's stamp of approval.
Chris is a long time friend, room mate and actor. He was having his site built and I worked up a few suggestions that he loved and the full site will be coming soon!
Senior Designer - LIDA
I worked on the National Trust account at LIDA for almost 3 years. One of the challenges I was given was to look at new ways of applying the brand and especially creating a system of how we used the 24 colours in their palette and their vast image library.
Working with the creative team, I came up with system whereby we made more of the images and used a 2-colour system that complemented the image - a main colour and a highlight colour.
This went down really well with the client and transformed the look and feel of our output while still looking like it was a National Trust piece.
Various infographics for GSK Global.
Campaign creative and design for Hunter syndrome (MPS II) disease awareness campaign.
UI Design of Anoro Elipta product page.
The dealership microsite was a pitch concept for the Land Rover Retail account (which we won!). I developed the visual styling - combining the the familiar and elegant core brand elements with the more functional #HIBERNOT sub brand.
The UI makes use of UX principles that inspire the dealers to take be more innovative in their approach at customer communications from various touch points that will lead to increased sales as well as developing a healthy atmosphere of competition between the various dealer outlets.
The Florida Uncovered Microsite is a portal where customers showcase their experiences during their visit Florida. The brief was to develop the look and feel of the microsite as a visual guide for the developers to follow. The design needed to conform strictly to the new 'Mojo' look and feel that is being used for Virgin Holidays.
The first 5 days saw over 1500 posts.
After working with the brand team to develop the new look of RBS/Natwest Private Banking.
I redesigned all in-branch collateral, which included over 26 different solutions, ensuring that even in this variety they worked as one harmonious unit.
This is looking like the best brochure we’ve ever done.
- Chris Marsh, Head of Marketing
(Private Banking and Advice)
Working with Rob Farren (Art) and Ben Usher (copy), we used clever words and clean design to show off the Premier League as part of the impressive line-up of content that Virgin Media provides to engage both existing and potential customers.
Press ad highlighting key performance figures for Invesco Perpetual. Key figures were crafted into an anagram reflective of the corporate mountain - Ama Dablam.