J.W. Ice Cream Co. creates ice cream for adults. The brief was to create a brand that reflected sophistication and fun, but also represented the methodical nature of the owner.
As part of the brand the ice cream seal was created to represent J.W. Ice Cream Co.'s focus on quality and attention to detail - the company's stamp of approval.
Redesign of MPS Awareness Day website
The dealership microsite was a pitch concept for the Land Rover Retail account (which we won!). I developed the visual styling - combining the the familiar and elegant core brand elements with the more functional #HIBERNOT sub brand.
The UI makes use of UX principles that inspire the dealers to take be more innovative in their approach at customer communications from various touch points that will lead to increased sales as well as developing a healthy atmosphere of competition between the various dealer outlets.
To commemorate the launch of The Force Awakens, Royal Mail commissioned the takeover of it’s personalised stamps
portal - Smilers®.
I worked on the design and visualisation of the initial approved concept at Hugo & Cat. The brief was to create key design elements that highlighted the constant struggle and tension between light
The Yoda/Vader key visual was used to embody this struggle. To further support this the background is designer to constantly shift from light to dark depending on the amount of light side/dark side stamps purchased.
The background would be a cinemagraph that would emphasise the mood and tone of tension.
The Florida Uncovered Microsite is a portal where customers showcase their experiences during their visit Florida. The brief was to develop the look and feel of the microsite as a visual guide for the developers to follow. The design needed to conform strictly to the new 'Mojo' look and feel that is being used for Virgin Holidays.
The first 5 days saw over 1500 posts.
Weekly Priority Moments promo Email and MMS promoting a special O2/ODEON movie offer for O2 customers.
After working with the brand team to develop the new look of RBS/Natwest Private Banking.
I redesigned all in-branch collateral, which included over 26 different solutions, ensuring that even in this variety they worked as one harmonious unit.
This is looking like the best brochure we’ve ever done.
- Chris Marsh, Head of Marketing
(Private Banking and Advice)
Working with Rob Farren (Art) and Ben Usher (copy), we used clever words and clean design to show off the Premier League as part of the impressive line-up of content that Virgin Media provides to engage both existing and potential customers.
Press ad highlighting key performance figures for Invesco Perpetual. Key figures were crafted into an anagram reflective of the corporate mountain - Ama Dablam.
A showcase of all things retail targetting all Tommy stores around the world. The retail newsletter is a seasonal exposé of all things Tommy and how stores are fairing.
Boots co-branded DM piece postcard showcasing the Philips AirFloss.